If you’ve been trying to establish yourself as a DJ you no doubt realize how hard it can be to land one client, let alone enough to make it a full-time gig. Here are some marketing tips to keep in mind so that you can build up your client base and have a steady stream of work.
#1: Know Your Target Audience
The first thing you should do is establish who you’d like to work with. It may sound basic, but the more you know about what your target audience wants the more you’ll be able to can use the right wording in your marketing materials.
After you have a clear idea about who they are, figure out what they want. Check out other successful DJs and see what they’re doing that seems to be working. Don’t be afraid to test out different strategies to figure out which one works best, and then scale up the most successful campaigns.
#2: Broaden Your Abilities
Try not to pigeonhole yourself into just one type of event, like a wedding. This really limits the amount of work you can get, and keeps you in competition with every other DJ out there. Come up with as big of a list as you can of different types of events you could handle.
You may need to build your collection of music assets so that you have additional music that you can play for different events. For example, if you aren’t Jewish you can research traditional music played at bar mitzvahs and add that to your repertoire to increase your list of possible clientele.
#3: Do Some Legwork
It may be tempting to spend most of your time on the Internet looking for your next client, but old school ways of marketing still work. That message board at the local coffee shop can actually turn into real leads, but you’ll need to come up with a eye-catching display that entices people to give you a call.
#4: Always Be Networking
No matter who you are talking to throughout the day try to find a way to bring up the fact that you are a DJ. Even if they don’t need your services right now, it never hurts to cast a wide net and get as many people to know what you do as possible. Strike up conversations with strangers and get out of your comfort zone if you tend to be an introvert.
#5: Use Social Media the Right Way
Social media can definitely be a way to attract new clients, but only if you do it the right way. If you do it the wrong way you could end up annoying your friends and alienating yourself with a bombardment of self-promotion.
The best way to avoid this is to set up a separate account for your DJ Services and post your updates to that page. Occasionally you can mention that you had a fun time DJing a party or an event on your personal social media pages, just to keep it on people’s minds.
And remember to have fun, that’s probably why you wanted to be a DJ in the first place!