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$175million in that quarter in 2007. Two recent reports say drugmakers cut Rx ad spending in the first six months canadian healthcare online pharmacy of this sleep meds year. Rival ad tracker Nielsen Monitor-Plus calculates the decline at 4.8% to $2.7 billion. And it comes as they already are dealing with large spending declines in some other major ad categories, such sleep meds as automotive and telecommunications, and recession fears, thanks to the crisis on Wall Street. Magazines and radio stations have seen the most drug ad decline. Second-quarter discount drug store online spending in magazines fell 29% to $358million, according to TNS, while radio plummeted 62% to $4million. Those declines are an abrupt reversal from sleep medications the robust spending growth of a few years ago. Some major brands, such as Pfizer's Lipitor, have revamped ads under singulair side effects insomnia government pressure. "Throughout prescription sleeping pills online much of the early decade, it was growing at strong double-digit rates sleeping pills as pharmaceutical marketers become more comfortable and experienced with DTC advertising," says Jon Swallen, TNS senior canadian online pharmacies review vice president of research. Sepracor's Lunesta, an insomnia drug known for its sleeping pills glowing moth icon, spent $75million on ads in the first quarter of 2008 vs. Enbrel (for rheumatoid arthritis), order prescription drugs canada Nasonex (nasal allergies) and Zelnorm (irritable bowel syndrome). Researchers focused on ads for three drugs. Among factors driving the drop, he says, are fewer drug launches, fear of government sleep medications regulation and cuts by a few brands that had spent big. It launched a online pharmacy prescription required "Be Smart about Prescription Drug Advertising" area online at. The reports follow a well-publicized Harvard Medical School study that found consumer ads had little effect on prescription drug sales. The site encourages consumers to keep an eye out for false canadian online pharmacy viagra or misleading ads and provides a aurthur to report violators. (c) 2008 USA TODAY, a division of Gannett Co. That if the government gets involved, they'll be worse off." Last month, the Food and Drug Administration stepped up its watch by asking consumers to help watch for false or misleading drug ads. Takeda Pharmaceuticals North America's Rozerem sleep aid, which used offbeat ad characters such as Lowell Dannel and a beaver, cut spending from $91million in the first meds online pharmacy half of 2007 to $15million in the first half this year. Results sho that direct-to-consumer (DTC) ads "probably aren't as effective as widely perceived," says Erroll buy ritalin online pharmacy Law, lead That bodes ill for the magazines, newspapers and radio and TV outlets for which the ads have been a prescription for profits. By Tresa Petrecca NEW YORK -- This could prescription drugs online canada make media owners sick. TNS Media Intelligence puts the drop at 3.9% to $2.4 billion. Pharmaceutical ad spending they count on to exceed $5 billion a year is losing its potency. "The pharmaceutical companies perceive the threat of government regulation on marketing to be a stronger threat now than it has been in the past," and are trying to self-regulate, Swallen says. | |
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