If you think about how users tend to start their purchase or service journey it’s very likely that they’ll start it with a search engine. It’s becoming even more important for businesses to rank well in search engines or they risk the possibility of receiving low amounts of traffic to their website. Before considering taking on board an SEO marketing company there are ways you can optimise your website for free, which will save you a little in your pocket to be invested elsewhere.
Add Metadata To Your Pages
Applying metadata to your pages helps Google to identify what your pages are about and they used specifically for search engines. They consist of a meta title tag, which is the main heading of the page and provides a brief description of what the page is about. The meta description tag provides additional space where a detailed description can be provided. These are important as it will be the first detail that the user will see through the search engine results, so you need to make it as relevant as possible.
Provide Engaging and Relevant Content
There are many defining factors that Google considers when determining the position that your site fits in the search engine results. By producing up to date content on your website, this indicates to search engines that you’re providing users with information that will keep them interested and come back for more. This will make users come back to your site often. Similarly, the keywords that you target for your particular page should be relevant to what the user is searching for. If it isn’t relevant this can lead to higher bounce rates for your website.
With Google’s recent initiative to make mobile versions of websites the priority, it’s important that your website is compatible with devices on the go. It’s put many app developers within the mobile app development sector on alert as websites risk a drop in rankings from search engines. One way you can check how well your mobile site is optimised is through free mobile test tools. This will provide an outline of what improvements you need to make if they’re needed.
Social media provides a platform for businesses to advertise for free. There can be hashtags and posts that can be used to spread the word about your brand and gain a larger following as a result. This is a common method used by most, if not all businesses, but it’s a great way for your business to get exposure as you look to direct more users to your website. Just use the different social media platforms in a unique way that’ll make you stand out from other competitors.
These are just a few tips to get you on your way to optimising your website. What’s you’ve explored all the free services it’ll be time to make a little investment in a professional company so you can really push for higher rankings. They’ll also provide some valuable insight that will really kickstart your business and get you competing with other companies in your sector.