There is a good chance that your real estate agent will advise you to host a broker’s open house when you let him know about your decision to sell your home. This may sound strange to you as you probably haven’t ever heard of such terminology. So, what exactly is a broker’s open house?
In simple terms, the concept of hosting a broker’s open house has to do with creating an avenue for real estate agents to inspect your home. This will help them determine if your home meets the requirements of any of their clients.
The question then remains in the minds of many homeowners about how they can take advantage of this marketing strategy to secure the perfect deal.
Let’s take a quick look at how you can secure the perfect deal when hosting a broker’s open house.
BROKER’S OPEN HOUSE VS STANDARD OPEN HOUSE
While there are several similarities between hosting a standard open house and a broker’s open house, the most obvious difference has to do with who the people on your invite list are. Hosting a standard open house gives you an opportunity to invite just about anyone — ranging from potential buyers to your neighbors. However, hosting a broker’s open house limits your invitation list to professionals and real estate agents.
Another obvious difference between hosting a standard open house and a broker’s open house is the schedule for the opening. The perfect time to host a standard open house is usually on the weekends. The reason for this is that most people tend to be busy on weekdays and are only available at weekends. However, the perfect time for hosting a broker’s open house is on weekdays because real estate agents spend a large chunk of their weekends showing homes to their clients. Look at this website for more information about broker’s open houses.
WHY THE BROKER’S OPEN HOUSE IS PERFECT FOR HOME SELLERS
Here are a few reasons why hosting a broker’s open house is perfect for home sellers:
- MAINTAIN YOUR PRIVACY: Selling your home is never easy, especially if it is your first time. Hosting a broker’s open house allows you to limit the type and number of people that will be given access to inspect your home. The best part is that your home will only be inspected by the people that matter.
- MARKETING TO THE PEOPLE THAT MATTER: Experts believe that hosting a broker’s open house helps in creating a sense of urgency and professionalism. After the inspection, the real estate agents can bring you into direct contact with interested clients. Hence, hosting a broker’s open house helps you set the right value for your home and gives you direct access to the people that can afford it.
- IMPROVE YOUR MARKETING STRATEGY WITH THE RIGHT FEEDBACKS: If for some reason you were still unable to sell your home after hosting a broker’s open house, you will at least get some feedback from the invited real estate agents. They will share their opinion about your home and how it compares with other similar buildings out there. This will show you where you need to work on in your home or your marketing strategy.
Hosting a broker’s open house saves you time and energy by bringing in direct contact with real estate agents and a potential customer.