Social media marketing is highly important for most businesses out there. Whenever online presence exists on platforms like Facebook or Twitter, it is important that it is properly handled. A failure to do great work will lead to a sub-par exposure. You surely want to work with an experienced social media marketing company but there are so many available on the market at the moment that it is difficult to choose a really good one.
Remember that there is a huge number of current and potential customers that are using social media channels in order to find data about businesses. Because of this, you want to work with just the best agencies. However, even they might make mistakes. This is why you absolutely have to be aware of the really common social media marketing mistakes that are done by companies right now. That is what we will highlight in the following paragraphs.
Using Too Many Channels
Having a social media presence is definitely a great idea but there is such a thing as too much. Contrary to popular belief, you only need to use some social media channels. Choose those that have the highest possible chance of reaching your current customers or your ideal potential customers.
Every single social media channel that you use has to be regularly maintained. Social media is real-time so you have to always use it. When you use 5 different channels, it is much more difficult to properly manage it when compared with using just 2 or 3.
Not Taking Feedback Into Account
This does include both bad and good feedback. All customers love hearing from the brand that is followed because this makes the company seem human and friendly. The truth is that it is quite difficult to track follower interactions but you need to do all that you can in order to respond to comments in the shortest time possible. This will increase the possibility of offering a very good experience, which in turn can translate into loyal customers.
Remember the fact that around 70% of the customers that have a really good experience with a specific brand will end up recommending that brand to friends and family members. At the same time, responding to comments allows expressing the personality of the brand.
Manually Posting Content
Managing social media channels and creating content are very tough tasks. Much effort and time are needed. That is why so many businesses fail in frequently updating their social media channels. The good news is there are many different tools that can help optimize social media management. They need to be used.
When you simply manually post content, a lot of time is wasted. It is always much better to use publishing tools like Hootsuite or graphic tools like Canva. Find the social media marketing tools that are the best for your business and use them to reduce the time needed to manage company profiles and get the job done better. At the same time, be sure that content is optimized for every single platform used.