If you want to increase your brand awareness in a very competitive online market, launching an AR-based campaign through QR codes is a great starting point. It has proven effective with different brands, and it’s easy to see why: AR-based campaigns made by an advanced QR code generator online are easily trackable, actionable, and offer a better user experience.
The rise in popularity of AR and the versatility of QR codes, when combined, have revolutionized brand awareness campaigns. But, how so?
How to launch an AR campaign using QR codes
AR (augmented reality) is a mix between real world and computer-generated information. It leverages the physical world and enhances it using graphical elements, sounds, and sensory effects.
It offers people a better experience, with a more immersive version of the real world.
How AR is used in marketing campaigns
In a nutshell, brands use AR to promote their products and services. They may create a short film or commercial, complete with a screenplay and cinematography, only based on AR.
While some people may not think of it as vastly different from real-world films, AR opens up a lot of possibilities and overcomes the limits of the physical world.
How QR codes are used in AR-based campaigns
Simple: QR codes allow people to access these campaigns. QR codes have since been used in many different marketing campaigns, even before the popularity of AR.
It’s fairly affordable to use and easily trackable, thanks to the advanced features of a QR code generator with logo software.
To begin an AR-based campaign through QR codes, you can:
- Select the file or link of your AR-based campaign
- Go to an online QR code generator
- Paste the file or link to the generator, and then hit convert
- After that’s done, you have the option to customize it according to your brand
- Download the QR code and print them in your materials
AR-based campaigns through QR codes
The maturing tech for AR QR codes as well as the integration of their scanners in modern mobile phones has made these campaigns so much more effective. Of course, the fear of missing out is also targeted at the audience to increase the overall success of these campaigns.
This is exactly what some brands and organizations utilize in their AR-based campaigns through QR codes. Here are some examples.
Furniture giant IKEA uses AR QR codes through their app. The idea is that customers can see how furniture pieces would look in their home — not only by measuring sizes, but also by adjusting according to your home’s overall mood, color, and setting.
On its 125th anniversary, National Geographic launched a campaign at the Rotterdam train station in The Netherlands. Users are taken into nature through their screens. It shows different wildlife settings, including dinosaurs and astronauts.
This campaign can be taken on a whole another level when paired with a social media QR code, so it reaches more people online.
While it’s not exactly a campaign, museums attach QR codes to their art installations. It takes visitors to a 3D experience, offering a more engaging relationship with art. Museu de Mataró in Barcelona, Spain has already used AR QR codes.
Choose only the best QR code generator online for you. Whether it’s an AR QR code or something else, you’re locked in it for whatever campaign you choose, so make sure it has all the features you need for all types of marketing initiatives.